NUTRINTG CDP Middleware Documentation

Index

• NUTRINTG Functionality
• NUTRINTG QA
• NUTRINTG Middleware basic configuration
• NUTRINTG Services
• NUTRINTG Maintenance
• NUTRINTG Brilliant Basic Integration Cofniguration
• NUTRINTG Integrations

Goal of CDP system:

Create single view on customer based on data from all sources (eg. apps, orders, surveys), in order to improve customer satisfaction and make communication more efficient.

Benefits include:
- Data is cleaned from frauds (eg. multiple sign ins)
- Global data model for RB Digital Marketing
- Identifying brands associated to a customer.
- Cross-brand marketing within the Market is enabled
- Data and content sharing between brands and business units.
- Data about customer connections (eg. father and grandfather) is available
- Address based family members consolidation

Goal of CDP Middleware:

Make integration process with CDP faster, more flexible and to have a higher level of control over it.

General architecture overview: