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CTA Block

CTA Block

Component type

Atom

Document status

READY

Design source (in Figma)

CTA block

Author

@Julia Boyarshchikova (Deactivated)

Responsible

@Julia Boyarshchikova (Deactivated)

Introduction

Call to action block is aimed to attract attention and prompt the user to carry out an action. CTA is typically written as a command or action phrase and generally takes the form of a button or hyperlink.


Anatomy

For MVP as CTA Block only the CTA links should be taken. It can look like a button but it is still the link within designs submitted.

Similar content

Technically CTAs are similar to Buttons and Links.


States

CTA block has 2 states that define their appearance: Non-stacked and Stacked.

Stacked state is out of MVP scope


Usage

When to use

Use a CTA block to motivate user for some actions or decisions that are important. They should be used throughout your UI, it can be used in situations where users need to :

  • trigger a transition to an other page,

  • specify a new or next step in a process.

When not to use

  • Do not use CTAs to submit a form, to confirm a change.

  • Do not use CTA as navigation links.

  • Do not use two CTAs at the same time.


Useful materials