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Sl. NoReleaseFeature NameObjectiveJira TicketFunctional DocumentTechnical Document
1Release 1Add Sign up ribbon bar to the mobile siteAcquisitionPLAT-10

2Release 1Three column banners to be loaded as a list view in the mobile
Remove description and Read more in mobile.		Mobile FirstPLAT-6

3Release 1Provide Read more button in article pagesMobile FirstPLAT-4

4Release 1Change login pop to a pageUX/UI improvementPLAT-3

5Release 1Restrict more than three levels in Main NavigationUX/UI improvementPLAT-1

6Release 1Show a default option preselected in Buy online pageUX/UI improvementPLAT-7

7Release 1Search bar limitations :
-The search bar size to be reduced
-A placeholder text “what are you looking” to be added on the bar.
-The related content be removed.		UX/UI improvementPLAT-9

8Release 2Have each primary nav load as the first item in mobile subnavMobile FirstPLAT-11

9Release 2Remove auto-rotate Carousels in the platformMobile FirstPLAT-12

11Release 2Sticky header on MobileMobile FirstPLAT-43


Release 2Anchor tabs on mobile and desktop - When the user is switching from one tab to another it will not take user to the top of the tab instead just the tab section changes.UX/UI improvementPLAT-44

12Release 2Navigation-Flip last two menu navigation onto leftUX/UI improvementPLAT-45

13Release 2Add Gigya reactions to article layout. Like/dislike iconsEngagementPLAT-41

14Release 2Reduce margin top to 54px from 84px for FooterUX/UI improvementPLAT-46

15Release 3Dynamic Panel - This provides flexibility in adjusting textbox width and margin of full width bannersCMSPLAT-128

16Release 3Remove Gigya integrated display in CRM forms and Login pagePerformancePLAT-2

17Release 3Suppress EFB block for logged in users.EngagementPLAT-129

18Release 4Suppress EFB block for users coming from email source.EngagementPLAT-134

19Release 4Unique Thank you pages based on baby stages and contestEngagement, NurturePLAT-135

20Release 4Site Search Personalization for keywords like Coupons, Offers…etcAcquisitionPLAT-136

21Release 4Customize enrolment form Top Banner based on Baby Stage from short formAcquisitionPLAT-137

22Release 4Gate/No gate content - Be Prepared Inflection point MXAcquisitionPLAT-148

23Release 5Date of Birth dropdowns in enrollment form and short form to be changed to a calendar objectEngagementPLAT-166

24Release 5Drop down to be changed to a calendar objectUX/UI improvementPLAT-172

25Release 5Make the images in mobile clickableUX/UI improvementPLAT-151

26Release 5‘Join’ panels replaced by ‘Complete’ panels on enrollment incompletion.AcquisitionPLAT-174

27Release 5Introduce information tooltip for certain fields in the registration.UX/UI improvementPLAT-173

28Release 6(A/B tesing) EFB Form Optimization: Reduce enrollment form length by ~30% in mobileAcquisition/UXPLAT-156

29Release 6Stage based panel replacement for known users (Logged in users)EngagementPLAT-196

30Release 6Stage based panel replacement for anonymous usersAcquisition/EngagementPLAT-197

31Release 6Identifying the number of users trying to re-register with same email IDMetrics optimizationPLAT-198

32MS ReleaseChanging Product Pages from AJAX to individual pages with unique URLsSEO


33Release 7Dropping an empty cookie for all GWT visitorsPersonalization/User EngagementPLAT-208

34Release 7Dropping an empty cookie as soon as registeredPersonalization/User EngagementPLAT-211

35Release 7Staged based Panel replacement for CK user (User from Enfa email) with CDP loadAcquisition/EngagementPLAT-212

36Release 7Customize enrolment form Top Banner based on Baby Stage from short form - For abandoned UsersAcquisitionPLAT-249

37Release 8Best Bet searchEngagementPLAT-220

38Release 8A/B TestingStrategyPLAT-221

39Release 8Driven by TaxonomyEngagementPLAT-222

40Release 8Post Enrollment ActivationEngagementPLAT-223

41Release 8Decoding paid traffic URLsAcquisition/EngagementPLAT-224

42Release 8Re-Targeting visitors using CookiesAcquisition/EngagementPLAT-225

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