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Sl. NoReleaseFeature NameObjectiveFunctional DocumentTechnical Document
1Release 1Add Sign up ribbon bar to the mobile siteAcquisition

2Release 1Three column banners to be loaded as a list view in the mobile
Remove description and Read more in mobile.		Mobile First

3Release 1Provide Read more button in article pagesMobile First

4Release 1Change login pop to a pageUX/UI improvement

5Release 1Restrict more than three levels in Main NavigationUX/UI improvement

6Release 1Show a default option preselected in Buy online pageUX/UI improvement

7Release 1Search bar limitations :
-The search bar size to be reduced
-A placeholder text “what are you looking” to be added on the bar.
-The related content be removed.		UX/UI improvement

8Release 2Have each primary nav load as the first item in mobile subnavMobile First

9Release 2Remove auto-rotate Carousels in the platformMobile First

11Release 2Sticky header on MobileMobile First


Release 2Anchor tabs on mobile and desktop - When the user is switching from one tab to another it will not take user to the top of the tab instead just the tab section changes.UX/UI improvement

12Release 2Navigation-Flip last two menu navigation onto leftUX/UI improvement

13Release 2Add Gigya reactions to article layout. Like/dislike iconsEngagement

14Release 2Reduce margin top to 54px from 84px for FooterUX/UI improvement

15Release 3Dynamic Panel - This provides flexibility in adjusting textbox width and margin of full width bannersCMS

16Release 3Remove Gigya integrated display in CRM forms and Login pagePerformance

17Release 3Suppress EFB block for logged in users.Engagement

18Release 4Suppress EFB block for users coming from email source.Engagement

19Release 4Unique Thank you pages based on baby stages and contestEngagement, Nurture

20Release 4Site Search Personalization for keywords like Coupons, Offers…etcAcquisition

21Release 4Customize enrolment form Top Banner based on Baby Stage from short formAcquisition

22Release 4Gate/No gate content - Be Prepared Inflection point MXAcquisition

23Release 5Date of Birth dropdowns in enrollment form and short form to be changed to a calendar objectEngagement

24Release 5Drop down to be changed to a calendar objectUX/UI improvement

25Release 5Make the images in mobile clickableUX/UI improvement

26Release 5‘Join’ panels replaced by ‘Complete’ panels on enrollment incompletion.Acquisition

27Release 5Introduce information tooltip for certain fields in the registration.UX/UI improvement

28Release 6(A/B tesing) EFB Form Optimization: Reduce enrollment form length by ~30% in mobileAcquisition/UX

29Release 6Stage based panel replacement for known users (Logged in users)Engagement

30Release 6Stage based panel replacement for anonymous usersAcquisition/Engagement

31Release 6Identifying the number of users trying to re-register with same email IDMetrics optimization

32MS ReleaseChanging Product Pages from AJAX to individual pages with unique URLsSEO

33Release 7Dropping an empty cookie for all GWT visitorsPersonalization/User Engagement

34Release 7Dropping an empty cookie as soon as registeredPersonalization/User Engagement

35Release 7Staged based Panel replacement for CK user (User from Enfa email) with CDP loadAcquisition/Engagement

36Release 7Customize enrolment form Top Banner based on Baby Stage from short form - For abandoned UsersAcquisition

37Release 8Best Bet searchEngagement

38Release 8A/B TestingStrategy

39Release 8Driven by TaxonomyEngagement

40Release 8Post Enrollment ActivationEngagement

41Release 8Decoding paid traffic URLsAcquisition/Engagement

42Release 8Re-Targeting visitors using CookiesAcquisition/Engagement

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