| Sl. No | | Release | Feature Name | Objective |
|---|
Functional Document | Technical DocumentRelease 1 | | Add Sign up ribbon bar to the mobile site | Acquisition | PLAT-10 |
2Release
|
| 1 | Three column banners to be loaded as a list view in the mobile
Remove description and Read more in mobile. | Mobile First |
3Release | 1 | Provide Read more button in article pages | Mobile First | PLAT-4 |
Release | 1 | Change login pop to a page | UX/UI improvement |
5Release | 1 | Restrict more than three levels in Main Navigation | UX/UI improvement |
6Release | 1 | Show a default option preselected in Buy online page | UX/UI improvement | PLAT-7 |
Release | 1 | Search bar limitations :
-The search bar size to be reduced
-A placeholder text “what are you looking” to be added on the bar.
-The related content be removed. | UX/UI improvement |
8Release | 2 | Have each primary nav load as the first item in mobile subnav | Mobile First |
9Release
|
| 2 | Remove auto-rotate Carousels in the platform | Mobile First |
11Release | 2 | Sticky header on Mobile | Mobile First |
Release | PLAT-43 |
| 2 | Anchor tabs on mobile and desktop - When the user is switching from one tab to another it will not take user to the top of the tab instead just the tab section changes. | UX/UI improvement |
12Release | 2 | Navigation-Flip last two menu navigation onto left | UX/UI improvement |
13Release | 2 | Add Gigya reactions to article layout. Like/dislike icons | Engagement |
14Release | 2 | Reduce margin top to 54px from 84px for Footer | UX/UI improvement |
15Release Release | 3 | Dynamic Panel - This provides flexibility in adjusting textbox width and margin of full width banners | CMS |
16 | 17Release | 3 | Suppress EFB block for logged in users. | Engagement |
18Release Release | 4 | Suppress EFB block for users coming from email source. | Engagement |
19 | 20Release | 4 | Site Search Personalization for keywords like Coupons, Offers…etc | Acquisition |
21Release Release 4| 4 | Customize enrolment form Top Banner based on Baby Stage from short form | Acquisition |
22 | | PLAT-137 |
| 5 | Gate/No gate content - Be Prepared Inflection point MX | Acquisition |
23 | Release 24Release
|
| 5 | Drop down to be changed to a calendar object | UX/UI improvement |
25Release | 5 | Make the images in mobile clickable | UX/UI improvement |
26Release | 5 | ‘Join’ panels replaced by ‘Complete’ panels on enrollment incompletion. | Acquisition |
27Release | 5 | Introduce information tooltip for certain fields in the registration. | UX/UI improvement |
28Release | 6 | (A/B tesing) EFB Form Optimization: Reduce enrollment form length by ~30% in mobile | Acquisition/UX |
29 | Release 30Release | 6 | Stage based panel replacement for anonymous users | Acquisition/Engagement |
31Release | 6 | Identifying the number of users trying to re-register with same email ID | Metrics optimization |
32 ReleaseRelease | Changing Product Pages from AJAX to individual pages with unique URLs | SEO |
33 | Release | 7 | Dropping an empty cookie for all GWT visitors | Personalization/User Engagement |
34 | 35Release | 7 | Staged based Panel replacement for CK user (User from Enfa email) with CDP load | Acquisition/Engagement |
36Release | 7 | Customize enrolment form Top Banner based on Baby Stage from short form - For abandoned Users | Acquisition |
37Release Release | 8 | Best Bet search | Engagement |
38 | 39Release | 8 | Driven by Taxonomy | Engagement |
40Release | 8 | Post Enrollment Activation | Engagement |
41Release | 8 | Decoding paid traffic URLs | Acquisition/Engagement |
42Release | 8 | Re-Targeting visitors using Cookies | Acquisition/Engagement | PLAT-225 |
Platform features adoption - https://docs.google.com/spreadsheets/d/1qYkM7bulIPr3HKd_Jg2qdScZUTwasO1FnxX1DUe0nI4/edit#gid=0
