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Component type

Atom

Document status

Status
DRAFT
colourRedGreen
titleREADY

Design source (in Figma)

CTA block

Author

nathan.mckean@reckitt.com (UnlicensedJulia Boyarshchikova (Deactivated)

Responsible

Julia Boyarshchikova (Deactivated)

Introduction

Call to action block is aimed to attract attention and prompt the user to carry out an action. CTA is typically written as a command or action phrase and generally takes the form of a button or hyperlink.

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Anatomy

For MVP as CTA Block only the CTA links should be taken. It can look like a button but it is still the link within designs submitted.

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Technically CTAs are similar to Buttons and Links.

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States

CTA block have has 2 states that define their appearance: Non-stacked and Stacked.

Stacked state is out of MVP scope

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Usage

When to use

Buttons use a variety of sizes, colors, and iconography combinations.

Use a CTA block to motivate user for some actions or decisions that are important. They should be used throughout your UI, it can be used in situations where users need to :

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  • trigger a transition to an other page,

  • specify a new or next step in a process.

When not to use

  • Do not use CTAs to submit a form, to confirm a change.

  • Do not use CTA as navigation links.

  • Do not use two CTAs at the same time

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Editorial

Props

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Useful materials

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