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Component type

MoleculeAtom

Document status

Status
IN REVIEW
colourYellowGreen
titleREADY

Design source (in Figma)

CTA block

Author

nathan.mckean@reckitt.com (UnlicensedJulia Boyarshchikova (Deactivated)

Responsible

Julia Boyarshchikova (Deactivated)

Introduction

Call to action block is aimed to attract attention and prompt the user to carry out an action. CTA is typically written as a command or action phrase and generally takes the form of a button or hyperlink.

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Anatomy

For MVP as CTA Block will take only the CTA links should be taken. It can look like a button but it is yhe still the link within designs submitted

Use When 

Don’t Use When 

Related/Similar Components 

Key Content  

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Item 

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Type 

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Notes 

 

Visual Style 

 

Behaviour 

Editorial 

Accessibility 

Analytics & Data 

  • If any analytics is required, it would simply be tracking of a linked heading or element visibility of the heading. This would only require that the heading be able to be individually isolated. 

Future Expansion 

Wider Conversations that may impact this 

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Similar content

Technically CTAs are similar to Buttons and Links.

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States

CTA block has 2 states that define their appearance: Non-stacked and Stacked.

Stacked state is out of MVP scope

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Usage

When to use

Use a CTA block to motivate user for some actions or decisions that are important. They should be used throughout your UI, it can be used in situations where users need to :

  • trigger a transition to an other page,

  • specify a new or next step in a process.

When not to use

  • Do not use CTAs to submit a form, to confirm a change.

  • Do not use CTA as navigation links.

  • Do not use two CTAs at the same time.

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Useful materials

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