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Sl. No
ReleaseFeature NameObjectiveJira TicketFunctional DocumentTechnical Document
1
Release 1Add Sign up ribbon bar to the mobile siteAcquisitionPLAT-10
2


Release 1Three column banners to be loaded as a list view in the mobile
Remove description and Read more in mobile.
Mobile FirstPLAT-6
3


Release 1Provide Read more button in article pagesMobile FirstPLAT-
4
4

Release 1Change login pop to a pageUX/UI improvementPLAT-3
5


Release 1Restrict more than three levels in Main NavigationUX/UI improvementPLAT-1
6


Release 1Show a default option preselected in Buy online pageUX/UI improvementPLAT-7
7


Release 1Search bar limitations :
-The search bar size to be reduced
-A placeholder text “what are you looking” to be added on the bar.
-The related content be removed.
UX/UI improvementPLAT-9
8


Release 2Have each primary nav load as the first item in mobile subnavMobile FirstPLAT-11
9


Release 2Remove auto-rotate Carousels in the platformMobile FirstPLAT-12
11


Release 2Sticky header on MobileMobile FirstPLAT-43

Release 2Anchor tabs on mobile and desktop - When the user is switching from one tab to another it will not take user to the top of the tab instead just the tab section changes.UX/UI improvementPLAT-44
12


Release 2Navigation-Flip last two menu navigation onto leftUX/UI improvementPLAT-45
13


Release 2Add Gigya reactions to article layout. Like/dislike iconsEngagementPLAT-41
14


Release 2Reduce margin top to 54px from 84px for FooterUX/UI improvementPLAT-46
15


Release 3Dynamic Panel - This provides flexibility in adjusting textbox width and margin of full width bannersCMSPLAT-128
16


Release 3Remove Gigya integrated display in CRM forms and Login pagePerformancePLAT-2
17


Release 3Suppress EFB block for logged in users.EngagementPLAT-129
18


Release 4Suppress EFB block for users coming from email source.EngagementPLAT-134
19


Release 4Unique Thank you pages based on baby stages and contestEngagement, NurturePLAT-135
20


Release 4Site Search Personalization for keywords like Coupons, Offers…etcAcquisitionPLAT-136
21


Release 4Customize enrolment form Top Banner based on Baby Stage from short formAcquisitionPLAT-137
22


Release 4Gate/No gate content - Be Prepared Inflection point MXAcquisitionPLAT-148
23


Release 5Date of Birth dropdowns in enrollment form and short form to be changed to a calendar objectEngagementPLAT-166
24


Release 5Drop down to be changed to a calendar objectUX/UI improvementPLAT-172
25


Release 5Make the images in mobile clickableUX/UI improvementPLAT-151
26


Release 5‘Join’ panels replaced by ‘Complete’ panels on enrollment incompletion.AcquisitionPLAT-174
27


Release 5Introduce information tooltip for certain fields in the registration.UX/UI improvementPLAT-173
28


Release 6(A/B tesing) EFB Form Optimization: Reduce enrollment form length by ~30% in mobileAcquisition/UXPLAT-156
29


Release 6Stage based panel replacement for known users (Logged in users)EngagementPLAT-196
30


Release 6Stage based panel replacement for anonymous usersAcquisition/EngagementPLAT-197
31


Release 6Identifying the number of users trying to re-register with same email IDMetrics optimizationPLAT-198
32


MS ReleaseChanging Product Pages from AJAX to individual pages with unique URLsSEO
33



Release 7Dropping an empty cookie for all GWT visitorsPersonalization/User EngagementPLAT-208
34


Release 7Dropping an empty cookie as soon as registeredPersonalization/User EngagementPLAT-211
35


Release 7Staged based Panel replacement for CK user (User from Enfa email) with CDP loadAcquisition/EngagementPLAT-212
36


Release 7Customize enrolment form Top Banner based on Baby Stage from short form - For abandoned UsersAcquisitionPLAT-249
37


Release 8Best Bet searchEngagementPLAT-220
38


Release 8A/B TestingStrategyPLAT-221
39


Release 8Driven by TaxonomyEngagementPLAT-222
40


Release 8Post Enrollment ActivationEngagementPLAT-223
41


Release 8Decoding paid traffic URLsAcquisition/EngagementPLAT-224
42


Release 8Re-Targeting visitors using CookiesAcquisition/EngagementPLAT-225