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ReleaseFeature NameObjectiveJira TicketFunctional DocumentTechnical Document
1Add Sign up ribbon bar to the mobile siteAcquisitionPLAT-10

1Three column banners to be loaded as a list view in the mobile
Remove description and Read more in mobile.		Mobile FirstPLAT-6

1Provide Read more button in article pagesMobile FirstPLAT-4

1Change login pop to a pageUX/UI improvementPLAT-3

1Restrict more than three levels in Main NavigationUX/UI improvementPLAT-1

1Show a default option preselected in Buy online pageUX/UI improvementPLAT-7

1Search bar limitations :
-The search bar size to be reduced
-A placeholder text “what are you looking” to be added on the bar.
-The related content be removed.		UX/UI improvementPLAT-9

2Have each primary nav load as the first item in mobile subnavMobile FirstPLAT-11

2Remove auto-rotate Carousels in the platformMobile FirstPLAT-12

2Sticky header on MobileMobile FirstPLAT-43

2Anchor tabs on mobile and desktop - When the user is switching from one tab to another it will not take user to the top of the tab instead just the tab section changes.UX/UI improvementPLAT-44

2Navigation-Flip last two menu navigation onto leftUX/UI improvementPLAT-45

2Add Gigya reactions to article layout. Like/dislike iconsEngagementPLAT-41

2Reduce margin top to 54px from 84px for FooterUX/UI improvementPLAT-46

3Dynamic Panel - This provides flexibility in adjusting textbox width and margin of full width bannersCMSPLAT-128

3Remove Gigya integrated display in CRM forms and Login pagePerformancePLAT-2

3Suppress EFB block for logged in users.EngagementPLAT-129

4Suppress EFB block for users coming from email source.EngagementPLAT-134

4Unique Thank you pages based on baby stages and contestEngagement, NurturePLAT-135

4Site Search Personalization for keywords like Coupons, Offers…etcAcquisitionPLAT-136

4Customize enrolment form Top Banner based on Baby Stage from short formAcquisitionPLAT-137

4Gate/No gate content - Be Prepared Inflection point MXAcquisitionPLAT-148

5Date of Birth dropdowns in enrollment form and short form to be changed to a calendar objectEngagementPLAT-166

5Drop down to be changed to a calendar objectUX/UI improvementPLAT-172

5Make the images in mobile clickableUX/UI improvementPLAT-151

5‘Join’ panels replaced by ‘Complete’ panels on enrollment incompletion.AcquisitionPLAT-174

5Introduce information tooltip for certain fields in the registration.UX/UI improvementPLAT-173

6(A/B tesing) EFB Form Optimization: Reduce enrollment form length by ~30% in mobileAcquisition/UXPLAT-156

6Stage based panel replacement for known users (Logged in users)EngagementPLAT-196

6Stage based panel replacement for anonymous usersAcquisition/EngagementPLAT-197

6Identifying the number of users trying to re-register with same email IDMetrics optimizationPLAT-198

MSChanging Product Pages from AJAX to individual pages with unique URLsSEO


7Dropping an empty cookie for all GWT visitorsPersonalization/User EngagementPLAT-208

7Dropping an empty cookie as soon as registeredPersonalization/User EngagementPLAT-211

7Staged based Panel replacement for CK user (User from Enfa email) with CDP loadAcquisition/EngagementPLAT-212

7Customize enrolment form Top Banner based on Baby Stage from short form - For abandoned UsersAcquisitionPLAT-249

8Best Bet searchEngagementPLAT-220

8A/B TestingStrategyPLAT-221

8Driven by TaxonomyEngagementPLAT-222

8Post Enrollment ActivationEngagementPLAT-223

8Decoding paid traffic URLsAcquisition/EngagementPLAT-224

8Re-Targeting visitors using CookiesAcquisition/EngagementPLAT-225

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