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'CTA block' component

'CTA block' component

Owned by Julia Boyarshchikova (Deactivated)
Last updated: Jun 06, 2022
1 min read

Component type

Molecule

Component possible inclusions

Design source (in Figma)

CTA block

Component status

https://rb-digital.atlassian.net/browse/DSD-40

Introduction

Call to action block is aimed to attract attention and prompt the user to carry out an action. CTA is typically written as a command or action phrase and generally takes the form of a button or hyperlink.

Anatomy

CTA Block consists of the next atoms: CTA link and CTA button. It can be either standalone button or link or their different combinations. CTA Block controls paddings between elements.

Similar content

Technically CTAs are similar to Buttons and Links.

States

CTA block has 2 states that define their appearance: Non-stacked and Stacked.

Usage

When to use

Use a CTA block to motivate user for some actions or decisions that are important. They should be used throughout your UI, it can be used in situations where users need to :

  • trigger a transition to an other page,

  • specify a new or next step in a process.

When not to use

  • Do not use CTAs to submit a form, to confirm a change.

  • Do not use CTA as navigation links.

  • Do not use two CTAs at the same time.