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Demand management is the supply chain management process that balances the customers’ requirements with the capabilities of the supply chain. With the right process in place, management can match supply with demand proactively and execute the plan with minimal disruptions. The process is not limited to forecasting. It includes synchronizing supply and demand, increasing flexibility, and reducing variability. 

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Demand Management Stages overview

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Data Governance Lead

RACI Table

(Responsible-R, Accountable-A, Consulted-C, Informed-I)

  

Product Owner 

Data Engineering 

Data Governance 

PMO 

Demand Manager/Scrum Master 

Data Integration 

Identify 

R 

 

 

C 

 

 

Initial Assessment 

C 

I 

I 

R 

I 

I 

Technical Review 

 

R 

R 

 

 

R 

Architecture Review Board 

C 

R 

C 

I 

 

C 

Cost Estimation 

C 

C 

C 

R 

C 

C 

PMR Approval (only for new Products) 

R 

 

 

C 

 

 

Handover to execution 

C 

C 

 

A 

C