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ReleaseFeature NameObjectiveJira TicketDocuments
1Add Sign up ribbon bar to the mobile siteAcquisitionPLAT-10





Functional







1Three column banners to be loaded as a list view in the mobile
Remove description and Read more in mobile.
Mobile FirstPLAT-6
1Provide Read more button in article pagesMobile FirstPLAT-4
1Change login pop to a pageUX/UI improvementPLAT-3
1Restrict more than three levels in Main NavigationUX/UI improvementPLAT-1
1Show a default option preselected in Buy online pageUX/UI improvementPLAT-7
1Search bar limitations :
-The search bar size to be reduced
-A placeholder text “what are you looking” to be added on the bar.
-The related content be removed.
UX/UI improvementPLAT-9
2Have each primary nav load as the first item in mobile subnavMobile FirstPLAT-11





Functional







2Remove auto-rotate Carousels in the platformMobile FirstPLAT-12
2Sticky header on MobileMobile FirstPLAT-43
2Anchor tabs on mobile and desktop - When the user is switching from one tab to another it will not take user to the top of the tab instead just the tab section changes.UX/UI improvementPLAT-44
2Navigation-Flip last two menu navigation onto leftUX/UI improvementPLAT-45
2Add Gigya reactions to article layout. Like/dislike iconsEngagementPLAT-41
2Reduce margin top to 54px from 84px for FooterUX/UI improvementPLAT-46
3Dynamic Panel - This provides flexibility in adjusting textbox width and margin of full width bannersCMSPLAT-128

Functional


Technical
3

Remove Gigya integrated display in CRM forms and Login page

Feature implementation was reverted

PerformancePLAT-2
3Suppress EFB block for logged in users.EngagementPLAT-129
4Suppress EFB block for users coming from email source.EngagementPLAT-134


Functional



Technical
4Unique Thank you pages based on baby stages and contestEngagement, NurturePLAT-135
4Site Search Personalization for keywords like Coupons, Offers…etcAcquisitionPLAT-136
4Customize enrolment form Top Banner based on Baby Stage from short formAcquisitionPLAT-137
5Gate/No gate content - Be Prepared Inflection point MXAcquisitionPLAT-148




Functional
Technical
5Date of Birth dropdowns in enrollment form and short form to be changed to a calendar objectEngagementPLAT-166


Technical

5Drop down to be changed to a calendar objectUX/UI improvementPLAT-172
5Make the images in mobile clickableUX/UI improvementPLAT-151
5‘Join’ panels replaced by ‘Complete’ panels on enrollment incompletion.AcquisitionPLAT-174
5Introduce information tooltip for certain fields in the registration.UX/UI improvementPLAT-173
6(A/B tesing) EFB Form Optimization: Reduce enrollment form length by ~30% in mobileAcquisition/UXPLAT-156


Functional



Technical
6Stage based panel replacement for known users (Logged in users)EngagementPLAT-196
6Stage based panel replacement for anonymous usersAcquisition/EngagementPLAT-197
6Identifying the number of users trying to re-register with same email IDMetrics optimizationPLAT-198
MSChanging Product Pages from AJAX to individual pages with unique URLsSEO


7Dropping an empty cookie for all GWT visitorsPersonalization/User EngagementPLAT-208


Functional



Technical
7Dropping an empty cookie as soon as registeredPersonalization/User EngagementPLAT-211
7Staged based Panel replacement for CK user (User from Enfa email) with CDP loadAcquisition/EngagementPLAT-212
7Customize enrolment form Top Banner based on Baby Stage from short form - For abandoned UsersAcquisitionPLAT-249
8Best Bet searchEngagementPLAT-220



Functional





Technical

8A/B TestingStrategyPLAT-221
8Driven by TaxonomyEngagementPLAT-222
8Post Enrollment ActivationEngagementPLAT-223
8Decoding paid traffic URLsAcquisition/EngagementPLAT-224
8Re-Targeting visitors using CookiesAcquisition/EngagementPLAT-225