| Release | Feature Name | Objective | Jira Ticket | Functional Document | Technical Document |
|---|
| 1 | Add Sign up ribbon bar to the mobile site | Acquisition | PLAT-10 |
| 1 | Three column banners to be loaded as a list view in the mobile Remove description and Read more in mobile. | Mobile First | PLAT-6 |
| 1 | Provide Read more button in article pages | Mobile First | PLAT-4 |
| 1 | Change login pop to a page | UX/UI improvement | PLAT-3 |
| 1 | Restrict more than three levels in Main Navigation | UX/UI improvement | PLAT-1 |
| 1 | Show a default option preselected in Buy online page | UX/UI improvement | PLAT-7 |
| 1 | Search bar limitations : -The search bar size to be reduced -A placeholder text “what are you looking” to be added on the bar. -The related content be removed. | UX/UI improvement | PLAT-9 |
| 2 | Have each primary nav load as the first item in mobile subnav | Mobile First | PLAT-11 |
| 2 | Remove auto-rotate Carousels in the platform | Mobile First | PLAT-12 |
| 2 | Sticky header on Mobile | Mobile First | PLAT-43 |
| 2 | Anchor tabs on mobile and desktop - When the user is switching from one tab to another it will not take user to the top of the tab instead just the tab section changes. | UX/UI improvement | PLAT-44 |
| 2 | Navigation-Flip last two menu navigation onto left | UX/UI improvement | PLAT-45 |
| 2 | Add Gigya reactions to article layout. Like/dislike icons | Engagement | PLAT-41 |
| 2 | Reduce margin top to 54px from 84px for Footer | UX/UI improvement | PLAT-46 |
| 3 | Dynamic Panel - This provides flexibility in adjusting textbox width and margin of full width banners | CMS | PLAT-128 |
| 3 | Remove Gigya integrated display in CRM forms and Login page | Performance | PLAT-2 |
| 3 | Suppress EFB block for logged in users. | Engagement | PLAT-129 |
| 4 | Suppress EFB block for users coming from email source. | Engagement | PLAT-134 |
| 4 | Unique Thank you pages based on baby stages and contest | Engagement, Nurture | PLAT-135 |
| 4 | Site Search Personalization for keywords like Coupons, Offers…etc | Acquisition | PLAT-136 |
| 4 | Customize enrolment form Top Banner based on Baby Stage from short form | Acquisition | PLAT-137 |
| 4 | Gate/No gate content - Be Prepared Inflection point MX | Acquisition | PLAT-148 |
| 5 | Date of Birth dropdowns in enrollment form and short form to be changed to a calendar object | Engagement | PLAT-166 |
| 5 | Drop down to be changed to a calendar object | UX/UI improvement | PLAT-172 |
| 5 | Make the images in mobile clickable | UX/UI improvement | PLAT-151 |
| 5 | ‘Join’ panels replaced by ‘Complete’ panels on enrollment incompletion. | Acquisition | PLAT-174 |
| 5 | Introduce information tooltip for certain fields in the registration. | UX/UI improvement | PLAT-173 |
| 6 | (A/B tesing) EFB Form Optimization: Reduce enrollment form length by ~30% in mobile | Acquisition/UX | PLAT-156 |
| 6 | Stage based panel replacement for known users (Logged in users) | Engagement | PLAT-196 |
| 6 | Stage based panel replacement for anonymous users | Acquisition/Engagement | PLAT-197 |
| 6 | Identifying the number of users trying to re-register with same email ID | Metrics optimization | PLAT-198 | ||
| MS |
| Changing Product Pages from AJAX to individual pages with unique URLs | SEO |
| 7 | Dropping an empty cookie for all GWT visitors | Personalization/User Engagement | PLAT-208 |
| 7 | Dropping an empty cookie as soon as registered | Personalization/User Engagement | PLAT-211 |
| 7 | Staged based Panel replacement for CK user (User from Enfa email) with CDP load | Acquisition/Engagement | PLAT-212 |
| 7 | Customize enrolment form Top Banner based on Baby Stage from short form - For abandoned Users | Acquisition | PLAT-249 |
| 8 | Best Bet search | Engagement | PLAT-220 |
| 8 | A/B Testing | Strategy | PLAT-221 |
| 8 | Driven by Taxonomy | Engagement | PLAT-222 |
| 8 | Post Enrollment Activation | Engagement | PLAT-223 |
| 8 | Decoding paid traffic URLs | Acquisition/Engagement | PLAT-224 |
| 8 | Re-Targeting visitors using Cookies | Acquisition/Engagement | PLAT-225 |