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Picto items are a non-interactive content type used to emphasise key points within the context of a larger story. Picto items can consist of of a Pictogram, heading (Typography), body (Typography), and Link. They can be grouped together to form a list (ordered or unordered) or used on their own.
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Use Picto items to highlight concisely key points of a story or product benefit.
Use a Pictogram that is relevant to the point you are making.
Use a Link to direct users to additional relevant information rather than substituting a link for lots of content.
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Don’t be overly verbose with your headings and body copy
Use Picto items as a summary to linked content - Use a Product Card, Page Card, or Asset card Teaser instead.
Anatomy
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Item | Component / type | Notes | ||||||
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1 - Icon | Pictogram |
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2 - List indicator | ? |
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3 - Heading | Typography |
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4 - Body | Typography |
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5 - Link | Link (standard) |
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