Page Comparison

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Picto items are a non-interactive content type used to emphasise key points within the context of a larger story. Picto items can consist of of a Pictogram, heading (Typography), body (Typography), and Link. They can be grouped together to form a list (ordered or unordered) or used on their own.

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• Use Picto items to highlight concisely key points of a story or product benefit.

• Use a Pictogram that is relevant to the point you are making.

• Use a Link to direct users to additional relevant information rather than substituting a link for lots of content.

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• Don’t be overly verbose with your headings and body copy

• Use Picto items as a summary to linked content - Use a Product Card, Page Card, or Teaser instead.

Anatomy

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